Organizational Change Strategy

It is often said that good leaders have the ability to win over hearts and minds. These leaders are excellent communicators. They engage respected team members to influence vital behaviors, set meaningful goals and plans to identify progress, celebrate success, make adjustments, and continuously innovate. Overall you will see that appealing to the heart is a key aspect of any change strategy. As an advisor to your college I am providing a strategy plan for you as a leader to help with your initiative.

This Strategy plan focuses on the Preparation and Sustainability sections of the implementation outline. Each link will open a new tab in your browser covering a different section of the plan.

Key AspectsFocus Strategies
Start with Why

As leader you will inspire others
with a WHY that focuses on purpose, cause or belief that inspires you to do what you do.
• Appeal to the heart
• Create a sense of urgency
Influence Vital Behaviors
Leverage respected team members and key organizational departments
to help influence the organization towards vital behaviors
• Use 6 sources of influence
• Leaders Participate
• Appeal to the heart
Develop a Plan
Create clear Wildly Important Goals (WIGs), identify lead and lag
measures, create a compelling scoreboard and commit to regularly updated accountability. 
• implement 4DX
• Incorporate influence plan
• Look for vital behaviors
Lead with Confidence

Respond to anxiety and sabotage by resisting your own fear and anxiety. Identify when crucial conversations are needed. Foster dialog thru openness, empathy and respect.• Resist emotional triangles
• Use 8 steps in crucial
• Appeal to the heart


Apple Education,(2017). Elements of Leadership. Apple Education, 2017. Apple Books.

Cross, J. [TEDxCSU]. (2013, March 20). Three Myths of Behavior Change: What You Think You Know That You Don’t .  Retrieved from    

FranklinCovey (2012, April 19). Executive Overview of The 4 Disciplines of Execution . Retrieved from

Grenny, J. [TEDxBYU]. (2013, April 26). Change Behavior- Change the World . Retrieved from 

Grenny, J., Patterson, K., Maxfield, D., McMillan, R., & Switzler, A. (2013). Influencer: The new science of leading change. New York, NY: McGraw-Hill.    

Kotter, J. (2011, March 23). John Kotter – The Heart of Change . Retrieved from

McChesney, C., Covey, S., & Huling, J. (2016). The 4 disciplines of execution: achieving your wildly important goals. New York: Free Press.

Patterson, K., Grenny, J., McMillan, R., & Switzler, A. (2011). Crucial conversations tools for talking when stakes are high, Second Edition (2nd ed.). McGraw-Hill Education.

Sinek, S. [TEDx Talks]. (2009, September 28). Start with why: How great leaders inspire action [Video file]. Retrieved from

Stanford Alumni. (2014, October 9). Developing a Growth Mindset with Carol Dweck [Video]. YouTube.

Vital Smarts Video (2009, September 21). All Washed Up! . Retrieved from

Vital Smarts Video (2015, January 5). How to Change People Who Don’t Want to Change | The Behavioral Science Guys . Retrieved from

Navigation Links:

Organizational Change Strategy

Self-Differentiated Leadership & Crucial Conversations



Influence Plan


Implementation Outline


Literature Review

Return to Innovation Plan – Main Page


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